I’m still fond of the trade, happiest when well executed, sad when not). My first jobs were in sales after an “unanticipated family event” threw me onto the streets 50 years ago. Start the conversation at the bottom and end with a flourish.’ (Music to this old salesman’s ears. ‘Don’t let the buyer discover them, it puts you on the defensive. The seller tries to hide the tired tires and nicked rims, the white smoke that pours from the tail pipe, the “organic” aroma that emanates from the seat cushions - as if these flaws would go unnoticed by an experienced, skeptical professional.
#Set for iwork driver#
The typical seller touts the car’s low mileage, the documented maintenance, the vows of unimpeachable driver manners. He says my daughter’s approach is the opposite of the usual posturing. The dealer was charmed and genuinely complimentary. Flaws disclosed, she then shows off the impeccable engine, the spotless interior, the good-as-new finish (in preparation, she’d had the truck detailed inside and out, including the engine compartment). She starts out by making it clear that the car has its faults: a couple dents in the rear fender, a stubborn glove compartment door, a cup holder that’s missing a flange. She hops out, introduces herself to the salesperson, and then this kid - not yet old enough to vote - begins her pitch. She thought her father was a little too soft in his negotiations on the sales lot, too inclined to leave money on the table in his rush to end the suffering.
Once upon a time, our youngest child took it upon herself to sell our old Chevy Tahoe. The repetition of such easily avoidable mistakes is puzzling and leads us to question what causes Apple executives to squander the company’s well-deserved goodwill. With the 5.0 iWork suite we revisit Apple’s propensity to make lofty claims that fall short of reality. New iWork: Another Missed Opportunity To Set Expectations
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